Case studies

See what happens when strategy moves into action.

Explore how TSCG has helped sports organisations tackle complex retail, ecommerce and technology challenges through practical, hands-on delivery.

PROVEN RESULTS

Real-world challenges. Practical solutions. Measurable results.

Lehigh Valley Phantoms team store.

Transforming Lehigh Valley Phantoms retail into a 365-day business

TSCG transformed a legacy, gameday-only retail operation into a modern multi-channel business, anchored by a seven-day flagship Pro Shop and an enhanced Shopify store. Overall net revenue increased 81.8% across the first 20 weeks compared with the same period of the previous season.

+81.8%
Overall net revenue growth in the first 20 weeks
OXEN retail store operated by Elite Pro Sports

Selecting and delivering a scalable enterprise platform for Elite Pro Sports

TSCG led the procurement and delivery of a scalable enterprise technology stack spanning finance, manufacturing, wholesale, warehousing, ecommerce and physical retail.

267
Technical and functional requirements defined across the business
WHAT CLIENTS SAY

Trusted by people who have seen the work first-hand.

Client testimonial

“That Sports Consultancy Group were instrumental in helping us successfully launch our new street-facing retail store and transition our overall retail operations during a critical period of growth.”

Jim & Rob Brooks
Co-Owners
Lehigh Valley Phantoms
Client testimonial

“Lee doesn't simply provide an opinion or a presentation and then move on. He gets into the detail, understands the problem and works with the people around him to turn his thinking into something actionable.”

Lee Jenkinson
CEO
OXEN Sports & Elite Pro Sports
Client testimonial

“Lee has been instrumental in improving our strategic sales function, having implemented the new account management structure, introduced and driven the EXO RFID partnership agreement, and played a key role in day-to-day account management and sales.”

Sam Nixon
General Manager
Jonas Sports
LinkedIn Endorsement

“There aren’t many people with Lee’s depth of experience in sports retail. His track record speaks for itself. If you’re looking for someone to help transform your retail business and make it a meaningful part of your organisation, I would recommend giving Lee a call.”

Daryl Seidman
Managing Director
OneUp Sports Solutions Inc.
View original on LinkedIn ↗
Direct testimonial

“Lee’s approach was professional, knowledgeable and insightful. A great partner to have if you are needing someone with extensive retail operations expertise and a common sense approach.”

Gina Mula
Founder & Managing Director
MulaShaker l B Corp
Work delivered while at ClearCourse Sports (Swan Retail)
LinkedIn Endorsement

“One of the best in the business, enjoyed our time working together. Highly recommend to anyone in my network that can see this comment”

Craig Franklin
Brand Director
OXEN Sports
View original on LinkedIn ↗
Colleague endorsement from Lee’s time at OXEN Sports
LinkedIn Endorsement

"I'm beyond grateful for the 2.5 years I spent working alongside Lee, his knowledge AND application when it comes to retail / merchandising are second to none."

Theo Telford
Head of Marketing
Elite Pro Sports
View original on LinkedIn ↗
Colleague endorsement from Lee’s time at Elite Pro Sports and OXEN Sports